First and foremost before getting into this business you must have a clear idea about the customer segment which you will be targeting. Renting of luxury cars is not for all. It is only for those who are keen on getting good quality products and services and are willing to pay the price for it. Secondly these new entrants must have the required financial muscle to make an impact in the market. They should have a big fleet of luxury cars across makes and models. To make their presence felt in the market they should be ready to offer high discounts. This may impact their bottom line negatively. They should be prepared to bear this loss till such time they have a reasonably big and sustainable market share.
They may also have to consider offering limited credit facility to good quality customers, especially corporate houses. However at the end of the day there is no doubt that this is a growing market and those who are ready to take the risk can make big money. It will take time because the gestation period is quite long.